American Express Golf Tournament: More Than Just a Golf Tournament

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Nick Dunlap made history when he became the first amateur to win the 65th American Express Golf Tournament since Phil Mickelson in 1991, Jan. 18-21 at Coachella Valley. first amateur to make history since Phil Mickelson won in 1991. While the Championship features a professional pairing of U.S. Tour professionals and amateurs, it is about much more than golf and provides significant charitable donations to local non-profit organizations.

American Express Golf Tournament: More Than Just a Golf Tournament

The American Express Golf Tournament is operated by a nonprofit host organization called Impact in Golf (ITG), which has been a beacon of philanthropy since its inception in 1960. Over the years, it has donated more than $65 million to a variety of charitable causes, with $1 million donated to 16 charities last November alone. These funds support health and wellness, youth sports, family support, education and homelessness in the Coachella Valley community.

During the 2024 Championship, leaders from supported nonprofit organizations participated in Executive Women’s Day, hosted by The Siegfried Group, with American Express Chief Marketing Officer Elizabeth Rutledge and WNBA President Cathy Engelbert, as well as other notables.

In addition, American Express employees and community members volunteered at the FIND Food Bank during the event, donating their time and energy to sort, clean, box and prepare donated food for local residents in need.

Shiz Suzuki, vice president of global brand sponsorships and experiential marketing for American Express, emphasized the company’s commitment to supporting the community in a variety of ways, including financial donations, volunteering and knowledge sharing.

In addition to golf, American Express offered attendees a variety of experiential activities, including a concert series featuring well-known artists such as Keith Urban and Train. The tournament fan zone, dubbed “The Turn,” offers spectators elevated views of multiple holes, photo opportunities, local food options and a variety of amenities.

American Express’ sponsorship of the tournament, which runs through 2028, is a shining example of how a passion for golf can be used to positively impact a local community, combining sports, music and philanthropy in a comprehensive celebration of giving back.

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